Shtick to Business By Peter McGraw
Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career By Peter McGraw
Book/Novel Author: Peter McGraw
Book/Novel Title: Shtick to Business
Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:
- What Bill Murray and Groucho Marx know about career management.
- Why Dave Chappelle and Joan Rivers are a blueprint for brand building.
- What Tina Fey and Amy Poehler can teach you about leadership and teamwork.
- How Jerry Seinfeld’s daily rituals made him the wealthiest comic alive.
The insights in Shtick to Business will help you improve innovation and outsmart the competition. You’ll build new skills—enhanced creativity, better decision-making, and a marketing mindset—to launch a business, tackle tough management problems, and build a serious career. And you’ll never have to tell a joke.