Strategic Writing for UX By Torrey Podmajersky

LoadingAdd To Favorite

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word By Torrey Podmajersky

Details

Book/Novel Author: Torrey Podmajersky

Book/Novel Title: Strategic Writing for UX

 

Ebook(#CommissionsEarned)

Get Now

 

Read online

Full Screen

 

Summary

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text that’s purposeful, concise, conversational, and clearRead more

Love Kindle books for school. Searchability is a huge advantage. This one adds citation info with copy and paste. Still requires some editing for Turabian Chicago Style citations but it’s a pretty good start.
Thank you so much Torrey. I was UX blind before this book. Now it is time to apply all your valuable advices.
Strategic Writing for UX manages to cover a lot of ground with enough detail to educate, enough examples and research, to form and educate the UX writing newbie as well as the more experienced person. Yet Torrey also does this in a reasonably concise way. She covers easily 400+ pages worth of material in under 200 hundred pages, making this a great educational piece as well as a guide you can take along your UX writing journey, whether you’re a writer, visual UX designer, researcher, or other design teammate. My personal favorite is the 30/60/90 day game plan for starting a new role, as well as the documentation and measurement chapters. Well done!
This looks and feels like a bland, hastily constructed PDF. Endless jargon. Insanely repetitive (fun drinking game: sip every time you see the word “goal” or “organization”). You’ll black out halfway through page two.The fictitious examples have no emotional ties, making it impossible to care. Like the first example: a transit company.The author could have said why this company in particular is significant. Some setbacks, maybe the number of people who rely on it. But the author basically goes, “It’s a bus company, and people ride buses. That’s why you should care.”Infographics are cluttered and confusing.The condensed nature of the writing in more skilled hands could work well, but here, the scarce amount of text leaves an enormous gap where important information should be.Other times, the author smushes far too much information into one sentence, effectively turning it into a really, really long list, and the average mind can only hold about seven items/words in it at once, so these lists become muddled and useless. “The organization attracts, converts, onboard, engages, supports, and transforms, the person investigates, verifies, commits to, set up, uses, fixes, prefers, and champions.”That’s one sentence. Verbatim. And it’s only a *caption*.The book is also so boring it’ll make you want to jump off a roof just to feel some excitement for three seconds.
A super practical and genuinely useful book on writing for UX. It considers where the industry is at the moment, and what UX writers (and their teams) need to do to succeed.

 

Download PDF File

Download
4.9/5309 ratings